Merck
Communication + Social Media Strategy
A global pharmaceutical company with a history spanning over 350 years. It develops innovative therapies and scientific solutions that drive biomedical research worldwide.
As a Digital Coordinator at Eureka&Co., I leveraged social media platforms (Instagram, Facebook, and TikTok) to bridge the gap between science and the audiences. My mission was to communicate educational medical content in an approachable way, using a variety of formats. This work helped increase awareness, follower counts, and reach across five therapeutic areas: Obesity, Endocrinology, Neurology & Immunology, and Oncology in Mexico, and Cardiology across Latin America.
